While door hangers might be considered by some to be a “poor man’s postcard,” they actually have a couple of benefits over postcards and direct mail campaigns.
First of all, they’re noticeable. Because they’re delivered directly to the door and not lumped in with junk mail in the mailbox — which many recipients throw away immediately — they’re virtually impossible to ignore. And because official notices such as utilities and missed deliveries are often placed on doors using hang tags, recipients will likely also read the messaging.
Second, they’re inexpensive. As marketing materials go, door hangers are one of the least expensive options available. They’re available at rock-bottom printing costs that are often as low as 2-8 cents per unit, depending on the volume and cost of design services. With such low costs to print door hangers, they’re definitely an intriguing marketing prospect, especially for cash-strapped businesses. (And what business isn’t these days?)
In other words, if you want to get a potential customer’s attention for very little money, door hangers are a great option